Forrester



Title:

Three Different Gaming Approaches That Can Enhance Online Experiences

Price:$249.00
Publication Date:Apr 30, 2008
Source:Forrester Research
Author:Bruce Temkin
Report Type:Trends
Word Count:1800
Length:6 Pages
Description:We examined three types of online gaming experiences: a branded microsite called Get the Glass, the online gaming community Club Penguin, and a social network with gaming elements called I'm in like with you. Customer experience professionals looking to build more desirable online experiences should explore ways of integrating one or more of these gaming approaches into their online efforts.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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