| Title: | Consumer Products IM Spend: Big, But Not Explosive |
| Price: | $249.00 |
| Publication Date: | May 02, 2008 |
| Source: | Forrester Research |
| Author: | Shar VanBoskirk |
| Report Type: | Trends |
| Word Count: | 1439 |
| Length: | 3 Pages |
| Description: | Some of the largest advertisers in the world — consumer products firms — will at last add significant share to the interactive marketing pie: $4.5 billion by 2012. Although still less investment than that of direct marketers in the retail or travel industries, these budgets will grow at a 36% compound annual rate over the next five years as consumer products marketers get more comfortable online, start spending on search, and launch social media and online video programs. |
| Format: | 
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