Forrester



Title:

Executive Q&A: Click-To-Chat Interaction Reviews

Price:$249.00
Publication Date:Mar 31, 2008
Source:Forrester Research
Author:Adele Sage
Report Type:Trends
Word Count:2463
Length:5 Pages
Description:Click-to-chat reviews uncover flaws that prevent users from accomplishing key goals by chatting with agents. To get the most out of the click-to-chat interaction review, site owners should identify user goals that drive business metrics, review their chat experiences using the tools available on Forrester's Web site, and fix usability problems identified in the review. We recommend following a six-step process that starts with developing user goals and ends with periodic retesting.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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