| Title: | Case Study: Equifax Builds A Business Case Before Investing In CRM SaaS |
| Price: | $500.00 |
| Publication Date: | May 07, 2008 |
| Source: | Forrester Research |
| Author: | William Band |
| Report Type: | Case Study |
| Word Count: | 1897 |
| Length: | 4 Pages |
| Description: | Equifax, a leading provider of solutions for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, and marketing tools, needed to deploy a CRM technology platform to support rapid growth. It decided to implement a CRM software-as-a-service (SaaS) solution. But before moving ahead, the company undertook a comprehensive business case analysis to confirm that the solution was a sound investment. The business case included consideration of four factors: costs, benefits, flexibility, and risks. The solution was then implemented, and the results have been stellar: a reduction in the time needed to create sales forecasts by 90%, a payback period of only 10 months, and an ROI of 350% annually. Time-to-value was very fast, with 400 users in Latin America successfully using the solution within 60 days. |
| Format: | 
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