| Title: | Examining Leisure Traveler Behavior And Attitudes Based On Trip Frequency |
| Price: | $1,995.00 |
| Publication Date: | Feb 29, 2008 |
| Source: | Forrester Research |
| Author: | Henry Harteveldt |
| Report Type: | Data Overview |
| Word Count: | 20577 |
| Length: | 17 Pages |
| Description: | The Web travel sector, if likened to someone's physique, is strong — but it could benefit from more trips to the gym. Infrequent travelers — those who take one or two leisure trips a year — have different attitudes and behaviors from those who take three or four trips a year (moderate travelers) and frequent travelers, people who take five or more leisure trips a year. These differences can provide useful insight to guide travel distribution, eCommerce, and product development strategies. |
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