| Title: | Marketing-IT Collaboration: It Is Possible |
| Price: | $249.00 |
| Publication Date: | Apr 24, 2008 |
| Source: | Forrester Research |
| Author: | Cindy Commander |
| Report Type: | Trends |
| Word Count: | 2382 |
| Length: | 6 Pages |
| Description: | Marketing and IT: It's the same old story of functional discord, a failure to balance the immediate wants of the organization's creative side with the available resources of the organization's technology gatekeepers. But this poor relationship is damaging to the business. CMOs need to stop hiding from CIOs and proactively develop steps to bridge the marketing-IT gap. |
| Format: | 
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