| Title: | Destination Marketing Web Sites Attract Tech-Savvy Leisure Travelers |
| Price: | $249.00 |
| Publication Date: | Feb 26, 2008 |
| Source: | Forrester Research |
| Author: | Sarah Rotman Epps |
| Report Type: | Trends |
| Word Count: | 3446 |
| Length: | 12 Pages |
| Description: | More than 19 million US leisure travelers research trips using the Web site of a destination marketing organization (DMO) or convention and visitors bureau (CVB). These travelers are relatively young, tech-savvy, and entertainment-motivated. To successfully promote their brands online to this sophisticated audience, DMOs and CVBs need to provide more relevant, engaging Web site experiences. They can start by improving travelers' ability to accomplish basic goals like finding activities and hotels, exploiting the visual nature of the Web with video and rich Internet applications, and incorporating the voice of local communities to provide insight to prospective visitors. |
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