| Title: | Integrate RIAs Into User Experiences |
| Price: | $249.00 |
| Publication Date: | Feb 26, 2008 |
| Source: | Forrester Research |
| Author: | Ron Rogowski |
| Report Type: | Trends |
| Word Count: | 2043 |
| Length: | 9 Pages |
| Description: | Rich Internet applications (RIAs) can significantly enhance online customer experiences and provide compelling ROI. But many firms miss out on the benefits that RIAs can provide because they don't include them within users' flow and fail to link them to next steps. To get the most out of RIA investments, customer experience professionals must provide a seamless experience with applications that appear in context, link users to next steps, take advantage of sharing and collaborative opportunities, and allow users to move backwards with ease. By using cross-channel scenario maps, RIA design teams can identify functionality gaps and fill them with online applications that fit into the overall Web site experience. |
| Format: | 
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