Forrester



Title:

Executive Q&A: Mobile Site Reviews

Price:$249.00
Publication Date:Jan 25, 2008
Source:Forrester Research
Author:Vidya Lakshmipathy
Report Type:Trends
Word Count:3422
Length:8 Pages
Description:Mobile site reviews uncover flaws that prevent users from accomplishing key goals like finding information, getting directions, or communicating with friends from a mobile Web site or application. To get the most out of the mobile Web site review, site owners should identify user goals that drive business metrics, review their mobile sites using the tools available on Forrester's Web site, and fix usability problems identified in the review. Finally, firms should measure the impact of changes against benchmarks for key success metrics like conversion rates and repeat visits.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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