| Title: | Japanese Consumers Need Better Online Forms |
| Price: | $249.00 |
| Publication Date: | Jan 29, 2008 |
| Source: | Forrester Research |
| Author: | Jonathan Browne |
| Report Type: | Trends |
| Word Count: | 2946 |
| Length: | 14 Pages |
| Description: | Many online scenarios finish with a customer completing a form. Yet form completion rates disappoint because forms fail to provide clear labels, lack privacy information, and don't help users recover from input errors. For Japanese customers the challenge is amplified by the uniquely complex need to input text in multiple formats. Companies doing business in Japan can improve their form completion rates by following the best practices of leading companies that eliminate known obstacles to form completion. |
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