| Title: | Europeans Still Enjoy Their Television |
| Price: | $249.00 |
| Publication Date: | Apr 25, 2008 |
| Source: | Forrester Research |
| Author: | Kim Le Quoc |
| Report Type: | Trends |
| Word Count: | 4963 |
| Length: | 18 Pages |
| Description: | In 2007, about 60% of the overall European population browsed the Net, no matter where they were connecting from, up from 53% in 2004. However, most consumers still develop brand awareness by sitting in front of their TV sets. What has greatly changed is the way Europeans develop brand preference — for many product categories, the Net has become the most important medium for this. To avoid wasting advertising euros, marketing leaders should investigate their target audiences' media consumption throughout their purchase journey and adjust their media strategies accordingly. |
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