Forrester



Title:

Search Engine Optimization Starts With Good Site Design

Price:$249.00
Publication Date:Jan 31, 2008
Source:Forrester Research
Author:Shar VanBoskirk
Report Type:Trends
Word Count:1872
Length:4 Pages
Description:Optimizing a site for good rankings within natural search engine results need not disrupt the user experience of the site. In fact, the fundamentals of Scenario Design correspond well to the elements search engine Web crawlers seek when cataloging and ranking sites: goal-related content, simple navigation, and a site experience that is worth sharing. Smart search marketers will build their SEO efforts off the basics of good site design, including using personas, collaborative planning between marketing and Web development, and seeking small fixes before mandating a site overhaul.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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