Forrester



Title:

Getting More Out Of Online Ads

Price:$249.00
Publication Date:Apr 30, 2008
Source:Forrester Research
Author:Shar VanBoskirk
Report Type:Trends
Word Count:3435
Length:11 Pages
Description:Many marketers believe that ad format determines campaign performance. While ad format does influence campaign results, it is not the only factor that does so. Forrester advises that marketers use four interrelated elements — creative, placement, targeting, and ad format — to evaluate their media buys. Then, to optimize display media strategies overall, marketers should bring right-brain tactics back into measurement and demand new publisher services.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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