| Title: | The Banking Industry Is Using Video To Better Meet Customer Needs |
| Price: | $249.00 |
| Publication Date: | Jan 30, 2008 |
| Source: | Forrester Research |
| Author: | Claire Schooley |
| Report Type: | Trends |
| Word Count: | 5431 |
| Length: | 20 Pages |
| Description: | Banks are beginning to use video to carry on business with customers remotely. Through branch office videoconferencing or video-enabled Web conferencing, banks conduct high stakes business: selling mortgages, advising on loans, discussing purchase and sale of stock, and structuring investment portfolios. The driving forces are a desire to differentiate themselves from their competition, customer uptake in the use of the Internet, and a higher cross-sell rate with videoconferencing than with telephone. Excellent bank staff training in techniques for working remotely with customers and facility with using technology are critical success factors. |
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