Forrester

Title:B2B Marketers Fail The Community Marketing Test
Price:$249.00
Publication Date:May 07, 2008
Source:Forrester Research
Author:Laura Ramos
Report Type:Trends
Word Count:6169
Length:17 Pages
Description:Business-to-business (B2B) marketers struggle to integrate online and traditional marketing tactics and make them payoff in plump pipelines and brightened brands. To catch up with buyers who now flock to digital channels, marketers must abandon time-worn broadcasting and adopt community-focused marketing. Community marketing replaces traditional offer-response strategies with communications that foster dialogue; embrace community issues and values; and position brands, vendor experts, and products as valuable community resources.
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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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