| Title: | B2B CMO Investment Priorities For 2008 |
| Price: | $249.00 |
| Publication Date: | Feb 26, 2008 |
| Source: | Forrester Research |
| Author: | Laura Ramos |
| Report Type: | Trends |
| Word Count: | 3731 |
| Length: | 12 Pages |
| Description: | B2B marketing execs place Web marketing, customer data quality improvements, and technology investment high on their list of spending and resource allocation plans for 2008. Forrester agrees that these priorities make sense, but should the US economy soften in 2008, we recommend that marketing leaders also invest in measurement tools and link up with partners electronically to protect marketing programs when the CFO — with sharpened pencil — comes to call. |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
Click
Here
to Download
|
Looking For Something Else?
