| Title: | Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters |
| Price: | $249.00 |
| Publication Date: | Dec 27, 2007 |
| Source: | Forrester Research |
| Author: | Catherine Graeber |
| Report Type: | Trends |
| Word Count: | 4371 |
| Length: | 13 Pages |
| Description: | Just 35% of online consumers pay bills at their bank or credit union's Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% of non-adopters say they'll never pay bills online. Twenty-three percent of non-adopters plan to pay bills online but just haven't gotten around to it yet, and 6% did pay bills online but quit using the service. But the future adoption picture is not as bleak as it may seem — non-adopters report they could be coaxed into adoption. At the top of their wish list is something any financial firm could easily offer — an online security guarantee. |
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