| Title: | Sprite Invites Teens To Its Mobile Social Yard |
| Price: | $49.00 |
| Publication Date: | Dec 31, 2007 |
| Source: | Forrester Research |
| Author: | Vidya Drego |
| Report Type: | Quick Take |
| Word Count: | 2586 |
| Length: | 6 Pages |
| Description: | To reach a primarily teenage and young adult audience, Coca-Cola's Sprite team created The Sprite Yard — a mobile social network that allows users to share content, pictures, messages, and calendars with their friends as well as immediately redeem codes found on bottle caps for content on their phones. While Sprite has a compelling brand for teenagers and much insight into their preferences and behaviors, it still faces many challenges in this mobile Social Computing effort. Companies interested in experimenting with mobile social networking should be cautious of mobile Internet's slow adoption and start small with communication-oriented services. |
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