| Title: | Online Bill Pay's Last Mile |
| Price: | $49.00 |
| Publication Date: | Dec 31, 2007 |
| Source: | Forrester Research |
| Author: | Emmett Higdon |
| Report Type: | Quick Take |
| Word Count: | 1889 |
| Length: | 4 Pages |
| Description: | As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment. |
| Format: | 
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