| Title: | Who Wants To Buy A Mobile Internet Device? |
| Price: | $249.00 |
| Publication Date: | Feb 25, 2008 |
| Source: | Forrester Research |
| Author: | Charles Golvin |
| Report Type: | Trends |
| Word Count: | 3725 |
| Length: | 12 Pages |
| Description: | Device makers from the PC, consumer electronics, and mobile phone industries have begun to develop products in the new category of mobile Internet devices (MIDs) — devices that deliver an optimal Internet experience on the go in a highly pocketable device. To assess interest in this emerging category, Forrester surveyed North American online consumers and discovered that one-quarter of respondents express interest in products that promise this mobile Internet experience. Our analysis indicates that the first wave of likely buyers comprise 9% of the online population. To grow the category beyond these early adopters, eBusiness, channel, and product management professionals must align products and content with a clear application focus. |
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