| Title: | Customer Experience Index Snapshot: Wireless Carriers |
| Price: | $249.00 |
| Publication Date: | Nov 27, 2007 |
| Source: | Forrester Research |
| Author: | Bruce Temkin |
| Report Type: | Trends |
| Word Count: | 1554 |
| Length: | 4 Pages |
| Description: | Forrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the eight wireless carriers included in the index. Some of our findings: Virgin Mobile outstripped all of the other carriers; Sprint and Nextel landed at the bottom in every category. |
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