| Title: | Best And Worst Of Brand Building Web Sites, 2007: Consumer Electronics |
| Price: | $249.00 |
| Publication Date: | Nov 30, 2007 |
| Source: | Forrester Research |
| Author: | Ron Rogowski |
| Report Type: | Trends |
| Word Count: | 3443 |
| Length: | 7 Pages |
| Description: | The consumer electronics industry features some of the most recognized brand names in the world, like LG, Panasonic, Philips, Samsung, and Sony. But how good is the brand experience offered by major consumer electronics Web sites? To find out, we graded the sites of five top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only the Panasonic site managed to pass our Brand Image tests, and no site passed our Brand Action tests. |
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