Forrester



Title:

Customer Experience Index Snapshot: TV Service Providers

Price:$249.00
Publication Date:Nov 21, 2007
Source:Forrester Research
Author:Bruce Temkin
Report Type:Trends
Word Count:1391
Length:4 Pages
Description:Forrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index for 112 firms in nine industries. In this document, we take a closer look at the eight TV service providers included in the index. Some of our findings: TV service providers ended up eighth out of nine industries; DIRECTV led all other TV service providers in the rankings; and none of the firms scored well on enjoyability.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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