| Title: | Three Areas Where Metrics Are Vital To Improve Your Financial Services eBusiness Strategy |
| Price: | $249.00 |
| Publication Date: | Nov 30, 2007 |
| Source: | Forrester Research |
| Author: | Brad Strothkamp |
| Report Type: | Trends |
| Word Count: | 3303 |
| Length: | 12 Pages |
| Description: | While the interest in metrics is growing, eBusiness managers struggle to understand what to measure and how to use those metrics. Effective use of metrics can help in dozens of key areas, including search marketing, home page navigation and design, and feature and functionality decisions. To make their metrics actionable, eBusiness managers must obsess over the basics like conversion rates and then fill in the gaps using customer feedback surveys and search data. |
| Format: | 
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