| Title: | Redefining High-Value Customers |
| Price: | $249.00 |
| Publication Date: | Feb 27, 2008 |
| Source: | Forrester Research |
| Author: | Mary Beth Kemp |
| Report Type: | Trends |
| Word Count: | 5759 |
| Length: | 18 Pages |
| Description: | Many firms value customers primarily based on how much they spend with them. However, in this super-connected world of Social Computing, influential consumers drive purchase decisions and have an enormous value for a brand. Marketers should now include the social value of consumers in their valuation algorithms — using the social value scorecard — and offer sophisticated award systems to the most valuable consumers: the Ambassadors. |
| Format: | 
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