Forrester



Title:

Building Spanish Consumers' Trust In Travel Sites

Price:$249.00
Publication Date:Feb 26, 2008
Source:Forrester Research
Author:Marta Baigorri
Report Type:Trends
Word Count:2978
Length:17 Pages
Description:An evaluation of four leading Spanish travel sites — Vueling, Expedia, eDreams, and Atrapalo — shows a consistent failure to provide effective contextual help and information about security concerns to create adequate confidence among travelers to book online. To build trust with travelers, sites must take steps to reach out to the travelers, anticipating their questions — proactively, where possible — along the entire online travel planning and buying journey.
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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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