| Title: | Don't Neglect Technology's Late Adopters |
| Price: | $249.00 |
| Publication Date: | Nov 26, 2007 |
| Source: | Forrester Research |
| Author: | Reineke Reitsma |
| Report Type: | Trends |
| Word Count: | 3510 |
| Length: | 12 Pages |
| Description: | Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But marketers should not neglect Sidelined Citizens, as this group represents 66 million Europeans, accounts for 10% of the total amount spent online, and is already quite advanced in technology-related behavior like using mobile phones, Social Computing, and online shopping. |
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