| Title: | Online Survey Tools Gain Ubiquity |
| Price: | $249.00 |
| Publication Date: | Nov 28, 2007 |
| Source: | Forrester Research |
| Author: | Brad Bortner |
| Report Type: | Trends |
| Word Count: | 2664 |
| Length: | 7 Pages |
| Description: | Market researchers today are using online surveys in droves — in stark contrast to previous models of software package use and pure outsourcing. Why? They are quick, inexpensive, and offer advanced capabilities along with the growing availability of online panels. Vendors are meeting market researchers' needs, but all have almost identical capabilities. We recommend that users who need simple surveys use market leaders SurveyMonkey.com or MarketTools' Zoomerang; there is little to be gained from doing a comprehensive evaluation in an undifferentiated market. For complex surveys, market researchers should spend more time developing a list of vendors, which should include Confirmit, MarketTools' zTelligence, SPSS, and Vovici. |
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