| Title: | In Search Of Green Technology Consumers |
| Price: | $249.00 |
| Publication Date: | Nov 30, 2007 |
| Source: | Forrester Research |
| Author: | Christopher Mines |
| Report Type: | Trends |
| Word Count: | 3269 |
| Length: | 9 Pages |
| Description: | A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who care about the environment and the environmental impacts of their technology purchases and usage tend to be female, older, and somewhat less well-off than those who are not sensitive to environmental issues. With 12% of US adults already bright green, and another 41% poised to join them, marketers and designers of consumer technology products and services must change product marketing and product design to embrace green principles like lower-impact manufacturing, longer product life cycles, and recycleability. The green leadership position is open: which manufacturer will create the iconic Prius product in consumer electronics? |
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