| Title: | How Big Online Spenders Use The Web |
| Price: | $249.00 |
| Publication Date: | Oct 30, 2007 |
| Source: | Forrester Research |
| Author: | Carrie Johnson |
| Report Type: | Trends |
| Word Count: | 2115 |
| Length: | 6 Pages |
| Description: | Online transactors — US online adults who bank online, apply for health insurance online, and book air travel online — are incorporating a wide variety of online activities into their daily lives. While communicating via email and researching and purchasing products are predictable activities, we found that online transactors are also busily seeking out freebies like sweepstakes and coupons, continuing to consume online video and audio, and making their foray into areas of Social Computing like blogging and participating in discussion boards. |
| Format: |
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