Forrester



Title:

Canadian Trends In Researching And Applying For Financial Products Online

Price:$249.00
Publication Date:Nov 28, 2007
Source:Forrester Research
Author:Brad Strothkamp
Report Type:Trends
Word Count:2677
Length:7 Pages
Description:Forrester surveyed 6,004 Canadian adults to determine the Web's sales impact in 2006. Canada has been slower than the US to embrace the Web as a sales channel, and that is reflected in the percentage of Canadian consumers who have researched and applied for financial products online. As in the US, credit cards dominate in the category of financial products sold online in Canada. Online applicants are most often found among key segments like Gen Y, longer-tenured online users, and consumers who shop online.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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