Forrester



Title:

US Trends In Researching And Applying For Financial Products Online

Price:$249.00
Publication Date:Oct 31, 2007
Source:Forrester Research
Author:Brad Strothkamp
Report Type:Trends
Word Count:2649
Length:7 Pages
Description:Forrester surveyed more than 52,000 US adults to determine the Web's sales impact in 2006. Researching and applying for financial products online is increasing, as is the importance of online sales among eBusiness groups. Credit cards are the dominant financial product sold online. Online applicants are most often found among key segments like Gen Yers and Gen Xers, longer-tenured online users, and consumers who conduct transactions online.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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