Title:

Microblogging For Marketers

Price:$249.00
Publication Date:Oct 16, 2007
Source:Forrester Research
Author:Peter Kim
Report Type:Trends
Word Count:2405
Length:11 Pages
Description:Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.
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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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