| Title: | Reaching Young Consumers With Social Media |
| Price: | $349.00 |
| Publication Date: | Apr 24, 2008 |
| Source: | Forrester Research |
| Author: | Rebecca Jennings |
| Report Type: | Best Practices |
| Word Count: | 6362 |
| Length: | 18 Pages |
| Description: | With 86% of young online Europeans engaged in social media, interactive marketers can't ignore these tools as a means of engagement. However, given that these users say they don't use networks to make friends with brands, and many are not truthful about themselves online, interactive marketers must ensure that their efforts provide real reward for users in return for engagement and should not rely on or request personal details until true value to the consumer has been proven. |
| Format: | 
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