| Title: | Demystifying The WOM Consumer |
| Price: | $249.00 |
| Publication Date: | Oct 30, 2007 |
| Source: | Forrester Research |
| Author: | Lisa Bradner |
| Report Type: | Trends |
| Word Count: | 2577 |
| Length: | 7 Pages |
| Description: | Word-of-mouth (WOM) consumers represent a valuable audience for marketers. Although difficult to win over at first, two-thirds of WOM consumers display lasting brand loyalty. Marketers can win over these individuals by offering buzz-worthy products that stimulate chatter, investing in appropriate media, and rewarding these sharing consumers over time. |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
Click
Here
to Download
|
Looking For Something Else?
