| Title: | Camp Organic: How One Top Agency Builds A Culture Of Customer Empathy |
| Price: | $49.00 |
| Publication Date: | Nov 28, 2007 |
| Source: | Forrester Research |
| Author: | Kerry Bodine |
| Report Type: | Quick Take |
| Word Count: | 2482 |
| Length: | 6 Pages |
| Description: | Organic, one of North America's top digital marketing agencies, knows that exceptional experiences are grounded in a deep understanding of customers. But the firm doesn't just pay lip service to this idea. It's developed a three-day ethnographic exercise called Camp Organic to help employees experience customer empathy firsthand. The investment is sizable — Organic sends more than 150 employees per year to its camp events — but the agency reaps multiple rewards from the program. In addition to cultivating the firms' empathy-based corporate culture, Camp Organic is a key element of its employee development and retention strategy. Customer experience execs should look to Camp Organic for inspiration in creating their own programs to nurture customer-centric corporate cultures. |
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