Forrester



Title:

Case Study: Yahoo! Grows With Customer-Centric Metrics

Price:$500.00
Publication Date:Jun 28, 2007
Source:Forrester Research
Author:Peter Kim
Report Type:Case Study
Word Count:895
Length:2 Pages
Description:Yahoo! has diversified far beyond its origins as a Web directory offering dozens of online products and services — from A to Y. To keep the company focused on customers, the marketing organization championed a shared metrics platform built in collaboration with finance. The net result? Marketing is more accountable for its spending, performance has improved dramatically, and Yahoo!'s definitions of success have shifted from product- to customer-centric outcomes.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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