| Title: | Taking In-Person Self-Service From Blah To Brilliant |
| Price: | $249.00 |
| Publication Date: | Jul 30, 2007 |
| Source: | Forrester Research |
| Author: | Kerry Bodine |
| Report Type: | Trends |
| Word Count: | 5486 |
| Length: | 19 Pages |
| Description: | While most digital channels have experienced significant innovations over the past few years, in-person self-service still focuses on the same appliance that's been around for more than three decades: the kiosk. As a result, in-person self-service experiences leave much to be desired — and in tomorrow's world, mediocre customer experiences just won't cut it. Forrester's call? Industry leaders will start to embrace a multitude of emerging technologies that will rip self-service experiences away from bland, passive kiosk boxes and hurl them into the environment and consumers' personal devices. The upshot: Consumers can look forward to more engaging and meaningful self-service interactions, which translate into improved efficiencies and margins for business. |
| Format: | 
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