Forrester



Title:

Case Study: American Cancer Society Tackles Mobile Search Marketing

Price:$500.00
Publication Date:Mar 29, 2007
Source:Forrester Research
Author:Christine Overby
Report Type:Case Study
Word Count:1075
Length:3 Pages
Description:The American Cancer Society (ACS) — a seasoned interactive marketer — saw mobile as an additional channel to connect people to its resources. The organization used targeted mobile keyword buys and a streamlined mobile site to boost donations and clinical trial enrollments.
Format:Adobe Acrobat Adobe Acrobat
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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