Forrester



Title:

Case Study: Time Inc. Shows The Value Of Mobile Direct Response

Price:$500.00
Publication Date:Mar 29, 2007
Source:Forrester Research
Author:Christine Overby
Report Type:Case Study
Word Count:736
Length:2 Pages
Description:Time Inc., an early adopter of mobile marketing, has gleaned numerous best practices from not only its own mobile marketing efforts but also those of its advertising partners. Among these best practices: Leverage mobile as a direct response mechanism, keep the message simple, and don't underestimate the growing pains of an emerging channel.
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Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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