Forrester



Title:

Case Study: Zagat Tests The Right Mobile Advertising Options

Price:$500.00
Publication Date:Mar 29, 2007
Source:Forrester Research
Author:Christine Overby
Report Type:Case Study
Word Count:855
Length:2 Pages
Description:Zagat Survey needed to reach mobile power users — a relatively small group — to market ZAGAT TO GO, a mobile product featuring its restaurant and nightspot reviews. To do so, it explored several mobile marketing mechanisms to home in on the ideal mobile marketing campaign. Why? Mobile marketing is still relatively uncharted waters, and Zagat sought to develop a knowledge base of each type.
Format:Adobe Acrobat Adobe Acrobat
Free Sample: Click Here to Download

Enter the keyword(s) which you would like to search for within this document and click "Search"

 
Purchase Report
Price: $500.00

Looking For Something Else?





Forrester

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

  about us | contact us | public company index | private company index | pcan | widget | your privacy rights | terms & conditions  

Copyright © 2008 Alacra, Inc., 100 Broadway, Suite 1100, New York, NY 10005. All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.