| Title: | Best Practices: US Mobile Marketing |
| Price: | $349.00 |
| Publication Date: | Mar 29, 2007 |
| Source: | Forrester Research |
| Author: | Christine Overby |
| Report Type: | Best Practices |
| Word Count: | 6190 |
| Length: | 19 Pages |
| Description: | With 76% of US households owning at least one phone, mobile is a seductive channel for US marketers. But consumers' preconditioned skepticism to mobile ads means that marketers must design campaigns that respect the medium and deliver value to targeted audiences. Fortunately, US marketers can learn from emerging best practices in four areas: 1) getting started; 2) campaign strategy; 3) targeting; and 4) campaign execution. |
| Format: | 
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