| Abstract: | This report discusses US newspaper publishing for the years 2003 and 2008, with forecasts for 2013. Topics covered include market size, revenue segmentation, circulation and readership, newspaper survival strategies, leading newspapers, market environment, revenue forecasts, industry composition and industry leaders. Revenue segments include advertising and circulation. This 19 page report also includes a highlights summary and a resources section.
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| Brief Excerpt: | ...Newspaper revenues in the US from both circulation and advertising are forecast to reach $73.3 billion in 2009 based on annual growth of 2.2 percent from 2004, as the economy recovers from the recession and advertising expenditur es increase. ers, accounting fo r 81 percent of total newspaper revenues in 2004. rned away from print and toward other news sources (online, cable TV). hed in the US in 2004. Weekly papers have slowly taken market share from dailies by catering to specific markets such as Hispanic In 2004, the three leading newspaper publishers in the US were Gannett, Knight-Ridder and t he Tribune Company. Spending on advertising is the mo st important economic variable for newspaper publish Newspaper circulation has shown a sl ow but steady decline over the past ten years as readers increasingly tu The newspaper industry estimates that 77 percent of adults in the top 50 markets read a newspaper at leas t once a week. Newspapers are extending...
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| Industry: | Paper, Printing & Publishing
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| SIC: | 2711
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| NAICS: | 511110
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| Company(ies): | Advance Publications Incorporated, Community Newspaper Holdings Incorporated, Cox Enterprises Incorporated, Gannett Company Incorporated, GateHouse Media Incorporated, Hearst Communications Incorporated, Journal Register Company, Lee Enterprises Incorporated, MediaNews Group Incorporated, News Corporation, Philadelphia Media Holdings LLC, Sun-Times Media Group Incorporated, The E. W. Scripps Company, The McClatchy Company, The New York Times Company, The Star Tribune Company, Tribune Company
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| Ticker(s): | GCI, LEE, MNI, NWS & NWSA, NYT, SSP
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| Country(ies): | United States, US
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| Free Sample: |
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| Format: | | PDF |  |
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