Datamonitor Premium Research Reports

Title:Household products in Western Europe to 2011
Price:$1,995.00
Publication Date:Mar 11, 2008
Report Type:Databook
Abstract:Introduction

This databook is a detailed information resource covering all the key data points on Household products in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 17 countries covered within the Western Europe region.

Scope

Contains 9 categories:Air fresheners,Bleach,Dishwashing,Furniture polish,General purpose cleaners,Insecticides,Scouring,Textile washing,Toilet care Provides market value, volume data by market, segment and sub segment

Highlights

The Western Europe Household products market covering 17 countries, increased between 2001-2006, growing at an average annual rate of 2.0%. The leading company in the market in 2006 was Procter & Gamble. The second-largest player was Henkel KGaA with Unilever is third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Household products markets Understand consumers' consumption and expenditure patterns for the 17 countries covered Understand the future direction of the market with reliable historical data and full five year forecasting.
Brief Excerpt:...Air fresheners Continuous air fresheners Objects usually made from glass or plastic, containing a hardened gel-like substance a nd continuously omit perfumed odors. Examples include the AirWic k Decosphere (USA), Glade Solid Air Freshener Lily of the Valley (UK), Burankoron (Japan). Air fresheners Electrical air fresheners Air fresheners that are either plugged into an electric socket or are battery operated , and release air freshener either by a slow continuous release or through a periodical spray release. Examples include Renuzit's Airlets Scented Oil Air Freshener (USA), the Chaty plug-in (Japan), Glade Circul'Air (UK). Air fresheners Pump/aerosol air fresheners Air freshener dispensed either through a pump mechanism or through an aerosol spray. Examples include Renuzit Super Odor Neutralizer (found in the US), Glade Aerosol Magnolia & Vanilla (found in the UK), and Shanghai Johnson & Co's Mr. Muscle (found in China). Bleach Liquid bleach Regular bleach in liquid...
Word Count:27528
Length:128 Pages
Industry(ies):Consumer, Household
Format:Adobe Acrobat Adobe Acrobat
Free Sample: Click Here to Download

Table of Contents:TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about? 2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW 19
Value Analysis 19
Volume Analysis 21
Chapter 3 WESTERN EUROPE HOUSEHOLD PRODUCTS- MARKET OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company Share Analysis 29
Distribution Analysis 32
Chapter 4 LEADING COMPANY PROFILES 35
The Procter & Gamble 35
Henkel KGaA 37
Chapter 5 CATEGORY ANALYSIS - TOILET CARE 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 39
Volume Analysis, 2001-2006 41
Volume Analysis, 2006-2011 41
Company Share Analysis 43
Distribution Analysis 46
Chapter 6 CATEGORY ANALYSIS - FURNITURE POLISH 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 48
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 50
Company Share Analysis 52
Distribution Analysis 55
Chapter 7 CATEGORY ANALYSIS - INSECTICIDES 57
Value Analysis, 2001-2006 57
Value Analysis, 2006-2011 57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 59
Company Share Analysis 61
Distribution Analysis 64
Chapter 8 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 68
Company Share Analysis 70
Distribution Analysis 73
Chapter 9 CATEGORY ANALYSIS - SCOURING PRODUCTS 75
Value Analysis, 2001-2006 75
Value Analysis, 2006-2011 75
Volume Analysis, 2001-2006 77
Volume Analysis, 2006-2011 77
Company Share Analysis 79
Distribution Analysis 82
Chapter 10 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS 84
Value Analysis, 2001-2006 84
Value Analysis, 2006-2011 85
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company Share Analysis 90
Distribution Analysis 93
Chapter 11 CATEGORY ANALYSIS - AIR FRESHENERS 95
Value Analysis, 2001-2006 95
Value Analysis, 2006-2011 95
Volume Analysis, 2001-2006 97
Volume Analysis, 2006-2011 97
Company Share Analysis 99
Distribution Analysis 102
Chapter 12 CATEGORY ANALYSIS - BLEACH 105
Value Analysis, 2001-2006 105
Value Analysis, 2006-2011 105
Volume Analysis, 2001-2006 107
Volume Analysis, 2006-2011 107
Company Share Analysis 109
Distribution Analysis 112
Chapter 13 CATEGORY ANALYSIS - DISHWASHING PRODUCTS 114
Value Analysis, 2001-2006 114
Value Analysis, 2006-2011 114
Volume Analysis, 2001-2006 116
Volume Analysis, 2006-2011 116
Company Share Analysis 118
Distribution Analysis 121
Chapter 14 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modelling 125
Primary research 126
Data finalisation 126
Ongoing research 127
Chapter 15 APPENDIX 128
Future readings 128
How to contact experts in your industry 128

LIST OF FIGURES
Figure 1: Western Europe House Hold Products value & value forecast, 2001-2011 (US$ m, nominal prices) 25
Figure 2: Western Europe House Hold Products category growth comparison, by value, 2001-2011 25
Figure 3: Western Europe House Hold Products volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 28
Figure 4: Western Europe House Hold Products category growth comparison, by volume, 2001-2011 28
Figure 5: Western Europe House Hold Products company share (Top 5 companies), by value, 2005-2006 (%) 30
Figure 6: Western Europe House Hold Products value, by distribution channel, 2005-2006 (%) 33
Figure 7: Western Europe Toilet Care value & value forecast, 2001-2011 (US$ m, nominal prices) 40
Figure 8: Western Europe Toilet Care category growth comparison, by value, 2001-2011 40
Figure 9: Western Europe Toilet Care volume & volume forecast, 2001-2011 (Units m) 42
Figure 10: Western Europe Toilet Care category growth comparison, by volume, 2001-2011 42
Figure 11: Western Europe Toilet Care company share (Top 5 companies), by value, 2005-2006 (%) 44
Figure 12: Western Europe Toilet Care value, by distribution channel, 2005-2006 (%) 46
Figure 13: Western Europe Furniture Polish value & value forecast, 2001-2011 (US$ m, nominal prices) 49
Figure 14: Western Europe Furniture Polish category growth comparison, by value, 2001-2011 49
Figure 15: Western Europe Furniture Polish volume & volume forecast, 2001-2011 (Units m) 51
Figure 16: Western Europe Furniture Polish category growth comparison, by volume, 2001-2011 51
Figure 17: Western Europe Furniture Polish company share (Top 5 companies), by value, 2005-2006 (%) 53
Figure 18: Western Europe Furniture Polish value, by distribution channel, 2005-2006 (%) 55
Figure 19: Western Europe Insecticides value & value forecast, 2001-2011 (US$ m, nominal prices) 58
Figure 20: Western Europe Insecticides category growth comparison, by value, 2001-2011 58
Figure 21: Western Europe Insecticides volume & volume forecast, 2001-2011 (Liters/Units m) 60
Figure 22: Western Europe Insecticides category growth comparison, by volume, 2001-2011 60
Figure 23: Western Europe Insecticides company share (Top 5 companies), by value, 2005-2006 (%) 62
Figure 24: Western Europe Insecticides value, by distribution channel, 2005-2006 (%) 64
Figure 25: Western Europe Textile Washing Products value & value forecast, 2001-2011 (US$ m, nominal prices) 67
Figure 26: Western Europe Textile Washing Products category growth comparison, by volume, 2001-2011 67
Figure 27: Western Europe Textile Washing Products volume & volume forecast, 2001-2011 (Liters/Units m) 69
Figure 28: Western Europe Textile Washing Products category growth comparison, by volume, 2001-2011 69
Figure 29: Western Europe Textile Washing Products company share (Top 5 companies), by value, 2005-2006 (%) 71
Figure 30: Western Europe Textile Washing Products value, by distribution channel, 2005-2006 (%) 73
Figure 31: Western Europe Scouring Products value & value forecast, 2001-2011 (US$ m, nominal prices) 76
Figure 32: Western Europe Scouring Products category growth comparison, by volume, 2001-2011 76
Figure 33: Western Europe Scouring Products volume & volume forecast, 2001-2011 (Units m) 78
Figure 34: Western Europe Scouring Products category growth comparison, by volume, 2001-2011 78
Figure 35: Western Europe Scouring Products company share (Top 5 companies), by value, 2005-2006 (%) 80
Figure 36: Western Europe Scouring Products value, by distribution channel, 2005-2006 (%) 82
Figure 37: Western Europe General Purpose value & value forecast, 2001-2011 (US$ m, nominal prices) 86
Figure 38: Western Europe General Purpose category growth comparison, by value, 2001-2011 86
Figure 39: Western Europe General Purpose volume & volume forecast, 2001-2011 (Liters m) 89
Figure 40: Western Europe General Purpose category growth comparison, by volume, 2001-2011 89
Figure 41: Western Europe General Purpose company share (Top 5 companies), by value, 2005-2006 (%) 91
Figure 42: Western Europe General Purpose value, by distribution channel, 2005-2006 (US%) 93
Figure 43: Western Europe Air fresheners value & value forecast, 2001-2011 (US$ m, nominal prices) 96
Figure 44: Western Europe Air fresheners category growth comparison, by value, 2001-2011 96
Figure 45: Western Europe Air fresheners volume & volume forecast, 2001-2011 (Units m) 98
Figure 46: Western Europe Air fresheners category growth comparison, by volume, 2001-2011 98
Figure 47: Western Europe Air fresheners company share (Top 5 companies), by value, 2005-2006 (%) 100
Figure 48: Western Europe Air fresheners value, by distribution channel, 2005-2006 (%) 103
Figure

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