| Title: | Foster's, Lion Nathan and Pacific Beverages case study: capitalizing on the growing premium beer market in Australia |
| Price: | $295.00 |
| Publication Date: | Mar 24, 2008 |
| Report Type: | Company Report |
| Abstract: | Introduction
This report on Australian premium beer forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how Foster's and Lion Nathan are addressing the premium trend, as well as SABMiller's entry into the market through its Pacific Beverages joint venture.
Scope
Highlights
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.
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| Brief Excerpt: | ...The Australian beer market is undergoing changes, with the pr emium sector experiencing healthy growth while standard, mass market variants are beginning to stagnate. This has led leading beer manufacturers, both domestic and foreign players, to enhance their operations in premium beer. This case study looks at how Foster's and Lion Nathan are addressing the premium trend, as well as SABMiller's entry into the market through its Pacific Beverages joint venture. ... |
| Word Count: | 2848 |
| Length: | 8 Pages |
| Industry(ies): | Technology, eBusiness Technologies |
| Format: | 
Adobe Acrobat
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| Free Sample: |
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| Table of Contents: | DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
The Australian premium beer sector is growing 2
Growing premium beer sector encourages global players to enhance their presence in the Australian market 2
The premium trend prompts an increase in the acquisition of small boutique Australian makers, as well as foreign beer distribution deals 2
Foster's beer business now focuses on the premium sector 3
Foster's realigns its business to focus on premium beer and wine, following poor performance in other sectors 3
Foster's enhances premium lager business with formation of deal to brew Carlsberg in Australia 4
Lion Nathan successfully boosts its share of the premium sector on second acquisition attempt 4
Lion Nathan makes unsuccessful offer for boutique brewer Coopers 4
Lion Nathan acquires Tasmanian brewer J Boag & Son, gaining access to a leading boutique lager brand 4
SABMiller and Coca-Cola Amatil's newly formed joint venture highlights the growing appeal of the sector to foreign investors 5
SABMiller and Coca-Cola Amatil form JV to distribute SABMiller's premium lager brands in Australia 5
The JV purchases boutique brand Bluetongue, marking its first plant in Australia 6
APPENDIX 7
Case study series 7
Methodology 7
Secondary sources 7
Further reading 7
Ask the analyst 7
Datamonitor consulting 7
Disclaimer 7
List of Figures
Figure 1: Leading companies in Australian beer market, by volume, 2006 3
Figure 2: J Boag's brands emphasize a premium approach to brewing through its Tasmanian heritage and quality ingredients 5
Figure 3: SABMiller and Coca-Cola Amatil's purchase of Bluetongue enhances their Australian premium lager business 6
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