TABLE OF CONTENTS DATAMONITOR VIEW 1 Catalyst 1 Summary 1 Methodology 1 PRINTED MEDIA MARKET OVERVIEW 5 Market definition 5 Market overview 6 PRINTED MEDIA MARKET ANALYSIS 7 Market analysis 7 Market value 8 PRINTED MEDIA MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10 Market analysis by sector 10 Sector revenue comparison 11 PRINTED MEDIA MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15 Market analysis: Comparison with total retail sector 15 Market revenue comparison 16 PRINTED MEDIA MARKET ANALYSIS: RETAIL FORMAT 18 Retail format definitions 18 Market analysis by retail format 21 Market revenues by retail format 22 Market analysis by retail format, 2002 12 24 APPENDIX 26 Methodology 26 Related research 27 Datamonitor consulting 27 Disclaimer 28 LIST OF FIGURES Figure 1: Printed media market value in Greece, ($m), 2002 12 7 Figure 2: Printed media market value in Greece, ($m), 2002 07 8 Figure 3: Printed media market value in Greece, ($m), 2007 12 9 Figure 4: Books, news and stationery sector in Greece, value by market (%), 2007 10 Figure 5: Printed media market and books, news and stationery sector revenue comparison in Greece ($m), 2002 07 11 Figure 6: Printed media market and books, news and stationery sector, growth comparison in Greece (%), 2003 07 12 Figure 7: Printed media market and books, news and stationery sector, revenue comparison in Greece ($m), 2007 12 13 Figure 8: Printed media market and books, news and stationery sector, growth comparison in Greece (%), 2007 12 14 Figure 9: Printed media market as percentage of total retail sector in Greece, 2007 15 Figure 10: Printed media market and total retail sector, revenue comparison in Greece ($m), 2002 07 16 Figure 11: Printed media market and total retail sector, revenue comparison in Greece ($m), 2007 12 17 Figure 12: Printed media market segmentation by retail format in Greece (%), 2007 21 Figure 13: Printed media market analysis by retail format in Greece ($m), 2002 12 24 LIST OF TABLES Table 1: Retail market definitions 5 Table 2: Printed media market value in Greece, ($m), 2002 12 7 Table 3: Printed media market value in Greece, ($m and m), 2002 07 8 Table 4: Printed media market value in Greece, ($m and m), 2007 12 9 Table 5: Printed media market and books, news and stationery sector revenue comparison in Greece ($m), 2002 07 11 Table 6: Printed media market and books, news and stationery sector, revenue comparison in Greece ($m), 2007 12 13 Table 7: Printed media market and total retail sector, revenue comparison in Greece ($m), 2002 07 16 Table 8: Printed media market and total retail sector, revenue comparison in Greece ($m), 2007 12 17 Table 9: (Part 1) Retail format definitions 18 Table 10: (Part 2) Retail format definitions 19 Table 11: (Part 3) Retail format definitions 20 Table 12: Printed media market revenues by retail format in Greece ($m), 2002 07 22 Table 13: Printed media market revenues by retail format in Greece ($m), 2007 12 23 Table 14: Printed media market analysis by retail format in Greece ($m), 2002 12 25
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