| Table of Contents: | TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Dog care 2 Summary category level - Dog food 3 Summary category level - Dog toys 4 Summary category level - Dog chews & treats 5 Chapter 2 INTRODUCTION 6 What is this report about? 6 How to use this report 6 Market Definition 7 Chapter 3 OVERVIEW 17 Value Analysis 17 Volume Analysis 18 Chapter 4 MIDDLE EAST AND AFRICA DOG CARE - MARKET OVERVIEW 19 Value Analysis, 2003?08 19 Value Analysis, 2008?13 20 Volume Analysis, 2003?08 22 Volume Analysis, 2008?13 23 Company Share Analysis 25 Distribution Analysis 28 Expenditure & consumption per capita 30 Chapter 5 LEADING COMPANY PROFILES 32 Mars, Inc. 32 Nestl SA 34 Chapter 6 CATEGORY ANALYSIS - DOG FOOD 37 Value Analysis, 2003?08 37 Value Analysis, 2008?13 38 Volume Analysis, 2003?08 40 Volume Analysis, 2008?13 41 Company Share Analysis 43 Distribution Analysis 46 Expenditure & consumption per capita 48 Chapter 7 CATEGORY ANALYSIS - DOG TOYS 50 Value Analysis, 2003?08 50 Value Analysis, 2008?13 51 Volume Analysis, 2003?08 52 Volume Analysis, 2008?13 53 Company Share Analysis 54 Distribution Analysis 56 Expenditure & consumption per capita 58 Chapter 8 CATEGORY ANALYSIS - DOG CHEWS & TREATS 60 Value Analysis, 2003?08 60 Value Analysis, 2008?13 61 Volume Analysis, 2003?08 63 Volume Analysis, 2008?13 64 Company Share Analysis 66 Distribution Analysis 69 Expenditure & consumption per capita 71 Chapter 9 RESEARCH METHODOLOGY 73 Methodology overview 73 Secondary research 74 Market modeling 75 Primary research 76 Data finalization 77 Ongoing research 77 Chapter 10 APPENDIX 78 Future readings 78 How to contact experts in your industry 78 Disclaimer 78 LIST OF FIGURES Figure 1: Middle East and Africa dog care value and value forecast, 2003?13 (US$ m, nominal prices) 21 Figure 2: Middle East and Africa dog care category growth comparison, by value, 2003?13 21 Figure 3: Middle East and Africa dog care volume and volume forecast, 2003?13 (Kg/Units m) 24 Figure 4: Middle East and Africa dog care category growth comparison, by volume, 2003?13 24 Figure 5: Middle East and Africa dog care company share (Top 5 Companies), by value, 2007?08 (%) 27 Figure 6: Middle East and Africa dog care distribution channels, by value, 2007?08 (%) 29 Figure 7: Middle East and Africa dog food value and value forecast, 2003?13 (US$ m, nominal prices) 39 Figure 8: Middle East and Africa dog food category growth comparison, by value, 2003?13 39 Figure 9: Middle East and Africa dog food volume and volume forecast, 2003?13 (Kg m) 42 Figure 10: Middle East and Africa dog food category growth comparison, by volume, 2003?13 42 Figure 11: Middle East and Africa dog food company share (Top 5 Companies), by value, 2007?08 (%) 45 Figure 12: Middle East and Africa dog food distribution channels, by value, 2007?08 (%) 47 Figure 13: Middle East and Africa dog toys value and value forecast, 2003?13 (US$ m, nominal prices) 51 Figure 14: Middle East and Africa dog toys volume and volume forecast, 2003?13 (Units m) 53 Figure 15: Middle East and Africa dog toys company share, by value, 2007?08 (%) 55 Figure 16: Middle East and Africa dog toys distribution channels, by value, 2007?08 (%) 57 Figure 17: Middle East and Africa dog chews & treats value and value forecast, 2003?13 (US$ m, nominal prices) 62 Figure 18: Middle East and Africa dog chews & treats category growth comparison, by value, 2003?13 62 Figure 19: Middle East and Africa dog chews & treats volume and volume forecast, 2003?13 (Kg m) 65 Figure 20: Middle East and Africa dog chews & treats category growth comparison, by volume, 2003?13 65 Figure 21: Middle East and Africa dog chews & treats company share (Top 5 Companies), by value, 2007?08 (%) 68 Figure 22: Middle East and Africa dog chews & treats distribution channels, by value, 2007?08 (%) 70 Figure 23: Annual data review process 74 LIST OF TABLES Table 1: Dog care category definitions 8 Table 2: Dog care distribution channels 9 Table 3: Middle East and Africa dog care value (country-wise), 2003?08 (US$ m, nominal prices) 17 Table 4: Middle East and Africa dog care value (country-wise) forecast, 2008?13 (US$ m, nominal prices) 17 Table 5: Middle East and Africa dog care volume (country-wise), 2003?08 (Kg/Units m) 18 Table 6: Middle East and Africa dog care volume (country-wise) forecast, 2008?13 (Kg/Units m) 18 Table 7: Middle East and Africa dog care value, 2003?08 (US$ m, nominal prices) 19 Table 8: Middle East and Africa dog care value forecast, 2008?13 (US$ m, nominal prices) 20 Table 9: Middle East and Africa dog care volume, 2003?08 (Kg/Units m) 22 Table 10: Middle East and Africa dog care volume forecast, 2008?13 (Kg/Units m) 23 Table 11: Middle East and Africa dog care company share (Top 20 Companies) by value, 2007?08 (%) 25 Table 12: Middle East and Africa dog care value, by company, 2007?08 (US$ m, nominal prices) 26 Table 13: Middle East and Africa dog care distribution channels, by value, 2007?08 (%) 28 Table 14: Middle East and Africa dog care value, by distribution channel, 2007?08 (US$ m, nominal prices) 28 Table 15: Middle East and Africa dog care expenditure per capita, 2003?08 (US$, nominal prices) 30 Table 16: Middle East and Africa dog care forecast expenditure per capita, 2008?13 (US$, nominal prices) 30 Table 17: Middle East and Africa dog care consumption per capita, 2003?08 (Kg/Units) 31 Table 18: Middle East and Africa dog care forecast consumption per capita, 2008?13 (Kg/Units) 31 Table 19: Mars, Inc. Key Facts 32 Table 20: Nestl SA Key Facts 34 Table 21: Middle East and Africa dog food value, 2003?08 (US$ m, nominal prices) 37 Table 22: Middle East and Africa dog food value forecast, 2008?13 (US$ m, nominal prices) 38 Table 23: Middle East and Africa dog food volume, 2003?08 (Kg m) 40 Table 24: Middle East and Africa dog food volume forecast, 2008?13 (Kg m) 41 Table 25: Middle East and Africa dog food company share by value, 2007?08 (%) 43 Table 26: Middle East and Africa dog food value, by company, 2007?08 (US$ m, nominal prices) 44 Table 27: Middle East and Africa dog food distribution channels, by value, 2007?08 (%) 46 Table 28: Middle East and Africa dog food value, by distribution channel, 2007?08 (US$ m, nominal prices) 46 Table 29: Middle East and Africa dog food expenditure per capita, 2003?08 (US$, nominal prices) 48 Table 30: Middle East and Africa dog food forecast expenditure per capita, 2008?13 (US$, nominal prices) 48 Table 31: Middle East and Africa dog food consumption per capita, 2003?08 (Kg) 49 Table 32: Middle East and Africa dog food forecast consumption per capita, 2008?13 (Kg) 49 Table 33: Middle East and Africa dog toys value, 2003?08 (US$ m, nominal prices) 50 Table 34: Middle East and Africa dog toys value forecast, 2008?13 (US$ m, nominal prices) 51 Table 35: Middle East and Africa dog toys volume, 2003?08 (Units m) 52 Table 36: Middle East and Africa dog toys volume forecast, 2008?13 (Units m) 53 Table 37: Middle East and Africa dog toys company share by value, 2007?08 (%) 54 Table 38: Middle East and Africa dog toys value, by company, 2007?08 (US$ m, nominal prices) 54 Table 39: Middle East and Africa dog toys distribution channels, by value, 2007?08 (%) 56 Table 40: Middle East and Africa dog toys value, by distribution channel, 2007?08 (US$ m, nominal prices) 56 Table 41: Middle East and Africa dog toys expenditure per capita, 2003?08 (US$, nominal prices) 58 Table 42: Middle East and Africa dog toys for |