| Table of Contents: | TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Dog care 2 Summary category level - Dog food 3 Summary category level - Dog toys 4 Summary category level - Dog chews & treats 5 Chapter 2 INTRODUCTION 6 What is this report about? 6 How to use this report 6 Market Definition 7 Chapter 3 MARKET OVERVIEW 19 Value Analysis, 2003?08 19 Value Analysis, 2008?13 20 Value Analysis, US$ 2003?08 22 Value Analysis, US$ 2008?13 22 Volume Analysis, 2003?08 24 Volume Analysis, 2008?13 25 Company and Brand Share Analysis 28 Distribution Analysis 32 Expenditure & consumption per capita 34 Chapter 4 LEADING COMPANY PROFILES 37 Mars, Inc. 37 Nestl SA 39 Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42 Value Analysis, 2003?08 42 Value Analysis, 2008?13 43 Value Analysis, US$ 2003?08 45 Value Analysis, US$ 2008?13 45 Volume Analysis, 2003?08 47 Volume Analysis, 2008?13 48 Company and Brand Share Analysis 51 Distribution Analysis 54 Expenditure & consumption per capita 56 Chapter 6 CATEGORY ANALYSIS - DOG TOYS 59 Value Analysis, 2003?08 59 Value Analysis, 2008?13 60 Value Analysis, US$ 2003?08 62 Value Analysis, US$ 2008?13 62 Volume Analysis, 2003?08 63 Volume Analysis, 2008?13 64 Company and Brand Share Analysis 65 Distribution Analysis 68 Expenditure & consumption per capita 70 Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 73 Value Analysis, 2003?08 73 Value Analysis, 2008?13 74 Value Analysis, US$ 2003?08 76 Value Analysis, US$ 2008?13 76 Volume Analysis, 2003?08 78 Volume Analysis, 2008?13 79 Company and Brand Share Analysis 82 Distribution Analysis 85 Expenditure & consumption per capita 87 Chapter 8 COUNTRY COMPARISON 90 Value 90 Volume 95 Market Share 100 Chapter 9 IRELAND SOCIOECONOMIC PROFILE 101 Country Overview 101 Key Facts 102 Political Overview 103 Economic Overview 104 Chapter 10 IRELAND MACROECONOMIC PROFILE 105 Macroeconomic Indicators 105 Chapter 11 RESEARCH METHODOLOGY 110 Methodology overview 110 Secondary research 111 Market modeling 112 Primary research 113 Data finalization 114 Ongoing research 114 Chapter 12 APPENDIX 115 Future readings 115 How to contact experts in your industry 115 Disclaimer 115 LIST OF FIGURES Figure 1: Ireland dog care value and value forecast, 2003?13 ( m, nominal prices) 21 Figure 2: Ireland dog care category growth comparison, by value, 2003?13 23 Figure 3: Ireland dog care volume and volume forecast, 2003?13 (Kg/Units m) 26 Figure 4: Ireland dog care category growth comparison, by volume, 2003?13 27 Figure 5: Ireland dog care company share, by value, 2007?08 (%) 30 Figure 6: Ireland dog care distribution channels, by value, 2007?08 (%) 33 Figure 7: Ireland dog food value and value forecast, 2003?13 ( m, nominal prices) 44 Figure 8: Ireland dog food category growth comparison, by value, 2003?13 46 Figure 9: Ireland dog food volume and volume forecast, 2003?13 (Kg m) 49 Figure 10: Ireland dog food category growth comparison, by volume, 2003?13 50 Figure 11: Ireland dog food company share, by value, 2007?08 (%) 52 Figure 12: Ireland dog food distribution channels, by value, 2007?08 (%) 55 Figure 13: Ireland dog toys value and value forecast, 2003?13 ( m, nominal prices) 61 Figure 14: Ireland dog toys volume and volume forecast, 2003?13 (Units m) 64 Figure 15: Ireland dog toys company share, by value, 2007?08 (%) 66 Figure 16: Ireland dog toys distribution channels, by value, 2007?08 (%) 69 Figure 17: Ireland dog chews & treats value and value forecast, 2003?13 ( m, nominal prices) 75 Figure 18: Ireland dog chews & treats category growth comparison, by value, 2003?13 77 Figure 19: Ireland dog chews & treats volume and volume forecast, 2003?13 (Kg m) 80 Figure 20: Ireland dog chews & treats category growth comparison, by volume, 2003?13 81 Figure 21: Ireland dog chews & treats company share, by value, 2007?08 (%) 83 Figure 22: Ireland dog chews & treats distribution channels, by value, 2007?08 (%) 86 Figure 23: Global dog care market split (value terms, 2008) Top 5 countries 91 Figure 24: Global dog care market value, 2003 2008 (Top 5 countries) 94 Figure 25: Global dog care market split (volume terms, 2008) Top 5 countries 96 Figure 26: Global dog care market volume, 2003 2008 (Top 5 countries) 99 Figure 27: Map of Ireland 102 Figure 28: Annual data review process 111 LIST OF TABLES Table 1: Dog care category definitions 8 Table 2: Dog care distribution channels 9 Table 3: Ireland dog care value, 2003?08 ( m, nominal prices) 19 Table 4: Ireland dog care value forecast, 2008?13 ( m, nominal prices) 20 Table 5: Ireland dog care value, 2003?08 (US$ m nominal prices) 22 Table 6: Ireland dog care value forecast, 2008?13 (US$ m nominal prices) 22 Table 7: Ireland dog care volume, 2003?08 (Kg/Units m) 24 Table 8: Ireland dog care volume forecast, 2008?13 (Kg/Units m) 25 Table 9: Ireland dog care brand share, by value, 2007?08 (%) 28 Table 10: Ireland dog care value, by brand 2007?08 ( m nominal prices) 29 Table 11: Ireland dog care company share by value, 2007?08 (%) 31 Table 12: Ireland dog care value, by company, 2007?08 ( m nominal prices) 31 Table 13: Ireland dog care distribution channels, by value, 2007?08 (%) 32 Table 14: Ireland dog care value, by distribution channel, 2007?08 ( m nominal prices) 32 Table 15: Ireland dog care expenditure per capita, 2003?08 ( , nominal prices) 34 Table 16: Ireland dog care forecast expenditure per capita, 2008?13 ( , nominal prices) 34 Table 17: Ireland dog care expenditure per capita, 2003?08 (US$ nominal prices) 35 Table 18: Ireland dog care forecast expenditure per capita, 2008?13 (US$ nominal prices) 35 Table 19: Ireland dog care consumption per capita, 2003?08 (Kg/Units) 36 Table 20: Ireland dog care forecast consumption per capita, 2008?13 (Kg/Units) 36 Table 21: Mars, Inc. Key Facts 37 Table 22: Nestl SA Key Facts 39 Table 23: Ireland dog food value, 2003?08 ( m, nominal prices) 42 Table 24: Ireland dog food value forecast, 2008?13 ( m, nominal prices) 43 Table 25: Ireland dog food value, 2003?08 (US$ m nominal prices) 45 Table 26: Ireland dog food value forecast, 2008?13 (US$ m nominal prices) 45 Table 27: Ireland dog food volume, 2003?08 (Kg m) 47 Table 28: Ireland dog food volume forecast, 2008?13 (Kg m) 48 Table 29: Ireland dog food brand share, by value, 2007?08 (%) 51 Table 30: Ireland dog food value, by brand 2007?08 ( m nominal prices) 51 Table 31: Ireland dog food company share by value, 2007?08 (%) 53 Table 32: Ireland dog food value, by company, 2007?08 ( m nominal prices) 53 Table 33: Ireland dog food distribution channels, by value, 2007?08 (%) 54 Table 34: Ireland dog food value, by distribution channel, 2007?08 ( m nominal prices) 54 Table 35: Ireland dog food expenditure per capita, 2003?08 ( , nominal prices) 56 Table 36: Ireland dog food forecast expenditure per capita, 2008?13 ( , nominal prices) 56 Table 37: Ireland dog food expenditure per capita, 2003?08 (US$ nominal prices) 57 Table 38: Ireland dog food forecast expenditure per capita, 2008?13 (US$ nominal prices) 57 Table 39: Ireland dog food consumption per capita, 2003?08 (Kg) 58 Table 40: Ireland dog food forecast consumption per capita, 2008?13 (Kg) 58 Table 41: Ireland dog toys value, 2003?08 ( m, nominal prices) 59 Table 42: Ireland dog toys value forecast, 2008?13 ( m, nominal prices) 60 Table 43: Ireland dog toys value, 2003?08 (US$ m nominal prices) 62 Table 44: Irelan |