| Table of Contents: | TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Dog care 2 Summary category level - Dog food 3 Summary category level - Dog toys 4 Summary category level - Dog chews & treats 5 Chapter 2 INTRODUCTION 6 What is this report about? 6 How to use this report 6 Market Definition 7 Chapter 3 MARKET OVERVIEW 19 Value Analysis, 2003?08 19 Value Analysis, 2008?13 20 Value Analysis, US$ 2003?08 22 Value Analysis, US$ 2008?13 22 Volume Analysis, 2003?08 24 Volume Analysis, 2008?13 25 Company and Brand Share Analysis 27 Distribution Analysis 31 Expenditure & consumption per capita 33 Chapter 4 LEADING COMPANY PROFILES 36 Mars, Inc. 36 Nestl SA 38 Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41 Value Analysis, 2003?08 41 Value Analysis, 2008?13 42 Value Analysis, US$ 2003?08 44 Value Analysis, US$ 2008?13 44 Volume Analysis, 2003?08 46 Volume Analysis, 2008?13 47 Company and Brand Share Analysis 49 Distribution Analysis 53 Expenditure & consumption per capita 55 Chapter 6 CATEGORY ANALYSIS - DOG TOYS 58 Value Analysis, 2003?08 58 Value Analysis, 2008?13 59 Value Analysis, US$ 2003?08 60 Value Analysis, US$ 2008?13 60 Volume Analysis, 2003?08 61 Volume Analysis, 2008?13 62 Company and Brand Share Analysis 63 Distribution Analysis 65 Expenditure & consumption per capita 67 Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 70 Value Analysis, 2003?08 70 Value Analysis, 2008?13 71 Value Analysis, US$ 2003?08 73 Value Analysis, US$ 2008?13 73 Volume Analysis, 2003?08 75 Volume Analysis, 2008?13 76 Company and Brand Share Analysis 78 Distribution Analysis 81 Expenditure & consumption per capita 83 Chapter 8 COUNTRY COMPARISON 86 Value 86 Volume 91 Market Share 96 Chapter 9 HONG KONG SOCIOECONOMIC PROFILE 97 Country Overview 97 Key Facts 98 Political Overview 99 Economic Overview 100 Chapter 10 HONG KONG MACROECONOMIC PROFILE 101 Macroeconomic Indicators 101 Chapter 11 RESEARCH METHODOLOGY 106 Methodology overview 106 Secondary research 107 Market modeling 108 Primary research 109 Data finalization 110 Ongoing research 110 Chapter 12 APPENDIX 111 Future readings 111 How to contact experts in your industry 111 Disclaimer 111 LIST OF FIGURES Figure 1: Hong Kong dog care value and value forecast, 2003?13 (HKD m, nominal prices) 21 Figure 2: Hong Kong dog care category growth comparison, by value, 2003?13 23 Figure 3: Hong Kong dog care volume and volume forecast, 2003?13 (Kg/Units m) 26 Figure 4: Hong Kong dog care category growth comparison, by volume, 2003?13 26 Figure 5: Hong Kong dog care company share, by value, 2007?08 (%) 29 Figure 6: Hong Kong dog care distribution channels, by value, 2007?08 (%) 32 Figure 7: Hong Kong dog food value and value forecast, 2003?13 (HKD m, nominal prices) 43 Figure 8: Hong Kong dog food category growth comparison, by value, 2003?13 45 Figure 9: Hong Kong dog food volume and volume forecast, 2003?13 (Kg m) 48 Figure 10: Hong Kong dog food category growth comparison, by volume, 2003?13 48 Figure 11: Hong Kong dog food company share, by value, 2007?08 (%) 51 Figure 12: Hong Kong dog food distribution channels, by value, 2007?08 (%) 54 Figure 13: Hong Kong dog toys value and value forecast, 2003?13 (HKD m, nominal prices) 59 Figure 14: Hong Kong dog toys volume and volume forecast, 2003?13 (Units m) 62 Figure 15: Hong Kong dog toys distribution channels, by value, 2007?08 (%) 66 Figure 16: Hong Kong dog chews & treats value and value forecast, 2003?13 (HKD m, nominal prices) 72 Figure 17: Hong Kong dog chews & treats category growth comparison, by value, 2003?13 74 Figure 18: Hong Kong dog chews & treats volume and volume forecast, 2003?13 (Kg m) 77 Figure 19: Hong Kong dog chews & treats category growth comparison, by volume, 2003?13 77 Figure 20: Hong Kong dog chews & treats company share, by value, 2007?08 (%) 79 Figure 21: Hong Kong dog chews & treats distribution channels, by value, 2007?08 (%) 82 Figure 22: Global dog care market split (value terms, 2008) Top 5 countries 87 Figure 23: Global dog care market value, 2003 2008 (Top 5 countries) 90 Figure 24: Global dog care market split (volume terms, 2008) Top 5 countries 92 Figure 25: Global dog care market volume, 2003 2008 (Top 5 countries) 95 Figure 26: Map of Hong Kong 98 Figure 27: Annual data review process 107 LIST OF TABLES Table 1: Dog care category definitions 8 Table 2: Dog care distribution channels 9 Table 3: Hong Kong dog care value, 2003?08 (HKD m, nominal prices) 19 Table 4: Hong Kong dog care value forecast, 2008?13 (HKD m, nominal prices) 20 Table 5: Hong Kong dog care value, 2003?08 (US$ m nominal prices) 22 Table 6: Hong Kong dog care value forecast, 2008?13 (US$ m nominal prices) 22 Table 7: Hong Kong dog care volume, 2003?08 (Kg/Units m) 24 Table 8: Hong Kong dog care volume forecast, 2008?13 (Kg/Units m) 25 Table 9: Hong Kong dog care brand share, by value, 2007?08 (%) 27 Table 10: Hong Kong dog care value, by brand 2007?08 (HKD m nominal prices) 28 Table 11: Hong Kong dog care company share by value, 2007?08 (%) 30 Table 12: Hong Kong dog care value, by company, 2007?08 (HKD m nominal prices) 30 Table 13: Hong Kong dog care distribution channels, by value, 2007?08 (%) 31 Table 14: Hong Kong dog care value, by distribution channel, 2007?08 (HKD m nominal prices) 31 Table 15: Hong Kong dog care expenditure per capita, 2003?08 (HKD, nominal prices) 33 Table 16: Hong Kong dog care forecast expenditure per capita, 2008?13 (HKD, nominal prices) 33 Table 17: Hong Kong dog care expenditure per capita, 2003?08 (US$ nominal prices) 34 Table 18: Hong Kong dog care forecast expenditure per capita, 2008?13 (US$ nominal prices) 34 Table 19: Hong Kong dog care consumption per capita, 2003?08 (Kg/Units) 35 Table 20: Hong Kong dog care forecast consumption per capita, 2008?13 (Kg/Units) 35 Table 21: Mars, Inc. Key Facts 36 Table 22: Nestl SA Key Facts 38 Table 23: Hong Kong dog food value, 2003?08 (HKD m, nominal prices) 41 Table 24: Hong Kong dog food value forecast, 2008?13 (HKD m, nominal prices) 42 Table 25: Hong Kong dog food value, 2003?08 (US$ m nominal prices) 44 Table 26: Hong Kong dog food value forecast, 2008?13 (US$ m nominal prices) 44 Table 27: Hong Kong dog food volume, 2003?08 (Kg m) 46 Table 28: Hong Kong dog food volume forecast, 2008?13 (Kg m) 47 Table 29: Hong Kong dog food brand share, by value, 2007?08 (%) 49 Table 30: Hong Kong dog food value, by brand 2007?08 (HKD m nominal prices) 50 Table 31: Hong Kong dog food company share by value, 2007?08 (%) 52 Table 32: Hong Kong dog food value, by company, 2007?08 (HKD m nominal prices) 52 Table 33: Hong Kong dog food distribution channels, by value, 2007?08 (%) 53 Table 34: Hong Kong dog food value, by distribution channel, 2007?08 (HKD m nominal prices) 53 Table 35: Hong Kong dog food expenditure per capita, 2003?08 (HKD, nominal prices) 55 Table 36: Hong Kong dog food forecast expenditure per capita, 2008?13 (HKD, nominal prices) 55 Table 37: Hong Kong dog food expenditure per capita, 2003?08 (US$ nominal prices) 56 Table 38: Hong Kong dog food forecast expenditure per capita, 2008?13 (US$ nominal prices) 56 Table 39: Hong Kong dog food consumption per capita, 2003?08 (Kg) 57 Table 40: Hong Kong dog food forecast consumption per capita, 2008?13 (Kg) 57 Table 41: Hong Kong dog toys value, 2003?08 (HKD m, nominal prices) 58 Table 42: Hong Kong dog toys value forecast, 2008?13 (HKD m, nominal prices) 59 T |