| Table of Contents: | TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Dog care 2 Summary category level - Dog food 3 Summary category level - Dog toys 4 Summary category level - Dog chews & treats 5 Chapter 2 INTRODUCTION 6 What is this report about? 6 How to use this report 6 Market Definition 7 Chapter 3 MARKET OVERVIEW 20 Value Analysis, 2003?08 20 Value Analysis, 2008?13 21 Value Analysis, US$ 2003?08 23 Value Analysis, US$ 2008?13 23 Volume Analysis, 2003?08 25 Volume Analysis, 2008?13 26 Company and Brand Share Analysis 28 Distribution Analysis 32 Expenditure & consumption per capita 34 Chapter 4 LEADING COMPANY PROFILES 37 Mars, Inc. 37 Procter & Gamble Company, The 39 Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41 Value Analysis, 2003?08 41 Value Analysis, 2008?13 42 Value Analysis, US$ 2003?08 44 Value Analysis, US$ 2008?13 44 Volume Analysis, 2003?08 46 Volume Analysis, 2008?13 47 Company and Brand Share Analysis 49 Distribution Analysis 53 Expenditure & consumption per capita 55 Chapter 6 CATEGORY ANALYSIS - DOG TOYS 58 Value Analysis, 2003?08 58 Value Analysis, 2008?13 59 Value Analysis, US$ 2003?08 60 Value Analysis, US$ 2008?13 60 Volume Analysis, 2003?08 61 Volume Analysis, 2008?13 62 Company and Brand Share Analysis 63 Distribution Analysis 65 Expenditure & consumption per capita 67 Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 70 Value Analysis, 2003?08 70 Value Analysis, 2008?13 71 Value Analysis, US$ 2003?08 73 Value Analysis, US$ 2008?13 73 Volume Analysis, 2003?08 75 Volume Analysis, 2008?13 76 Company and Brand Share Analysis 78 Distribution Analysis 81 Expenditure & consumption per capita 83 Chapter 8 COUNTRY COMPARISON 86 Value 86 Volume 91 Market Share 96 Chapter 9 NEW PRODUCT DEVELOPMENT 97 Product launches over time 97 Recent product launches 99 Chapter 10 FRANCE SOCIOECONOMIC PROFILE 100 Country Overview 100 Key Facts 101 Political Overview 102 Economic Overview 103 Chapter 11 FRANCE MACROECONOMIC PROFILE 104 Macroeconomic Indicators 104 Chapter 12 RESEARCH METHODOLOGY 109 Methodology overview 109 Secondary research 110 Market modeling 111 Primary research 112 Data finalization 113 Ongoing research 113 Chapter 13 APPENDIX 114 Future readings 114 How to contact experts in your industry 114 Disclaimer 114 LIST OF FIGURES Figure 1: France dog care value and value forecast, 2003?13 ( m, nominal prices) 22 Figure 2: France dog care category growth comparison, by value, 2003?13 24 Figure 3: France dog care volume and volume forecast, 2003?13 (Kg/Units m) 27 Figure 4: France dog care category growth comparison, by volume, 2003?13 27 Figure 5: France dog care company share, by value, 2007?08 (%) 30 Figure 6: France dog care distribution channels, by value, 2007?08 (%) 33 Figure 7: France dog food value and value forecast, 2003?13 ( m, nominal prices) 43 Figure 8: France dog food category growth comparison, by value, 2003?13 45 Figure 9: France dog food volume and volume forecast, 2003?13 (Kg m) 48 Figure 10: France dog food category growth comparison, by volume, 2003?13 48 Figure 11: France dog food company share, by value, 2007?08 (%) 51 Figure 12: France dog food distribution channels, by value, 2007?08 (%) 54 Figure 13: France dog toys value and value forecast, 2003?13 ( m, nominal prices) 59 Figure 14: France dog toys volume and volume forecast, 2003?13 (Units m) 62 Figure 15: France dog toys distribution channels, by value, 2007?08 (%) 66 Figure 16: France dog chews & treats value and value forecast, 2003?13 ( m, nominal prices) 72 Figure 17: France dog chews & treats category growth comparison, by value, 2003?13 74 Figure 18: France dog chews & treats volume and volume forecast, 2003?13 (Kg m) 77 Figure 19: France dog chews & treats category growth comparison, by volume, 2003?13 77 Figure 20: France dog chews & treats company share, by value, 2007?08 (%) 79 Figure 21: France dog chews & treats distribution channels, by value, 2007?08 (%) 82 Figure 22: Global dog care market split (value terms, 2008) Top 5 countries 87 Figure 23: Global dog care market value, 2003 2008 (Top 5 countries) 90 Figure 24: Global dog care market split (volume terms, 2008) Top 5 countries 92 Figure 25: Global dog care market volume, 2003 2008 (Top 5 countries) 95 Figure 26: Map of France 101 Figure 27: Annual data review process 110 LIST OF TABLES Table 1: Dog care category definitions 8 Table 2: Dog care distribution channels 9 Table 3: France dog care value, 2003?08 ( m, nominal prices) 20 Table 4: France dog care value forecast, 2008?13 ( m, nominal prices) 21 Table 5: France dog care value, 2003?08 (US$ m nominal prices) 23 Table 6: France dog care value forecast, 2008?13 (US$ m nominal prices) 23 Table 7: France dog care volume, 2003?08 (Kg/Units m) 25 Table 8: France dog care volume forecast, 2008?13 (Kg/Units m) 26 Table 9: France dog care brand share, by value, 2007?08 (%) 28 Table 10: France dog care value, by brand 2007?08 ( m nominal prices) 29 Table 11: France dog care company share by value, 2007?08 (%) 31 Table 12: France dog care value, by company, 2007?08 ( m nominal prices) 31 Table 13: France dog care distribution channels, by value, 2007?08 (%) 32 Table 14: France dog care value, by distribution channel, 2007?08 ( m nominal prices) 32 Table 15: France dog care expenditure per capita, 2003?08 ( , nominal prices) 34 Table 16: France dog care forecast expenditure per capita, 2008?13 ( , nominal prices) 34 Table 17: France dog care expenditure per capita, 2003?08 (US$ nominal prices) 35 Table 18: France dog care forecast expenditure per capita, 2008?13 (US$ nominal prices) 35 Table 19: France dog care consumption per capita, 2003?08 (Kg/Units) 36 Table 20: France dog care forecast consumption per capita, 2008?13 (Kg/Units) 36 Table 21: Mars, Inc. Key Facts 37 Table 22: Procter & Gamble Company, The Key Facts 39 Table 23: France dog food value, 2003?08 ( m, nominal prices) 41 Table 24: France dog food value forecast, 2008?13 ( m, nominal prices) 42 Table 25: France dog food value, 2003?08 (US$ m nominal prices) 44 Table 26: France dog food value forecast, 2008?13 (US$ m nominal prices) 44 Table 27: France dog food volume, 2003?08 (Kg m) 46 Table 28: France dog food volume forecast, 2008?13 (Kg m) 47 Table 29: France dog food brand share, by value, 2007?08 (%) 49 Table 30: France dog food value, by brand 2007?08 ( m nominal prices) 50 Table 31: France dog food company share by value, 2007?08 (%) 52 Table 32: France dog food value, by company, 2007?08 ( m nominal prices) 52 Table 33: France dog food distribution channels, by value, 2007?08 (%) 53 Table 34: France dog food value, by distribution channel, 2007?08 ( m nominal prices) 53 Table 35: France dog food expenditure per capita, 2003?08 ( , nominal prices) 55 Table 36: France dog food forecast expenditure per capita, 2008?13 ( , nominal prices) 55 Table 37: France dog food expenditure per capita, 2003?08 (US$ nominal prices) 56 Table 38: France dog food forecast expenditure per capita, 2008?13 (US$ nominal prices) 56 Table 39: France dog food consumption per capita, 2003?08 (Kg) 57 Table 40: France dog food forecast consumption per capita, 2008?13 (Kg) 57 Table 41: France dog toys value, 2003?08 ( m, nominal prices) 58 Table 42: France dog toys value forecast, 2008?13 ( m, nominal prices) 59 Table 43: France dog toys value, 2003?08 (US$ m nominal prices) 60 Table |